Case Study

Beauty & Aesthetic Clinic Equipment

Company —
Aesthetics Clinic
Business Type —
Beauty & Wellbeing
Requirement —
Aesthetic Laser Equipment
Solution —
Asset Finance

Upgrading Aesthetic Beauty Equipment Through Strategic Finance

A clinic offering a comprehensive range of services designed to enhance beauty and promote self-confidence, delivers cutting-edge, non-surgical aesthetic treatments with a focus on safety and efficacy. Learn how finance allows the business to deliver services to include the latest dermal fillers, anti-wrinkle injections, skin rejuvenation, laser treatments, and body contouring procedures.

The Challenge

As the demand for non-surgical aesthetic treatments surged, this aesthetics business experienced an increased flow of clients seeking the latest and most effective procedures. To meet these growing expectations, the clinic needed to expand its service offerings and upgrade its equipment. Incorporating state-of-the-art beauty therapy equipment was critical to stay ahead in the competitive beauty and salon industry.

The Solution

Recognising the potential of finance in fuelling business growth, the clinic set out invest in a range of advanced beauty therapy equipment that would elevate their services and cater to a broader clientele.

Investing in Cutting Edge Equipment

Utilising their finance options to purchase the innovative Candela laser systems. This versatile platform offered a combination of hair removal and skin rejuvenation capabilities, allowing the clinic to expand its service range and address various aesthetic concerns more effectively. Additionally, they acquired the PicoWay laser system, which is renowned for its remarkable tattoo removal and pigmentation treatment results.

Laser hair removal in action

Benefits and Challenges in the Aesthetics Industry


  • Competitive Edge: By investing in the latest beauty therapy equipment, cosmetic treatment businesses can distinguish themselves from competitors and attract clients seeking advanced treatments.
  • Enhanced Service Offerings: Upgraded equipment allows for a broader range of services, leading to increased customer satisfaction and loyalty.

  • Improved Efficiency and Results: Advanced equipment often provides quicker and more precise treatments, yielding better outcomes for clients.

  • Brand Reputation: Employing state-of-the-art technology can elevate a clinic’s reputation and credibility in the industry.


  • Financial Constraints: Purchasing high-end equipment can be financially burdensome for small and medium-sized businesses, limiting their ability to upgrade their services.

  • Technological Advancements: Staying up-to-date with the ever-evolving technology landscape poses a challenge, as new equipment may quickly become outdated.

  • Market Demand: Investing in new equipment requires careful consideration of market demand to ensure a return on investment.

Solving Challenges With Finance

Beauty equipment finance through Portman offers tailored solutions to overcome the challenges faced by businesses in the beauty and salon industry. Through flexible financing options, clinics can acquire the necessary equipment without significant upfront costs, easing financial constraints and preserving cash flow. Leasing options also provide the opportunity to upgrade equipment regularly, ensuring access to the latest technology without the burden of an immediate outright purchase.

Benefits of Beauty, Salon and Clinic Equipment Finance

  • Low Initial Costs: Beauty equipment finance allows businesses to spread the cost of acquiring equipment over time, reducing the initial financial burden.

  • Preserves Working Capital: By opting for financing, clinics can preserve their working capital for other essential business operations.

  • Tax Benefits: In some cases, leasing equipment can provide tax advantages, potentially reducing tax liabilities.

  • Flexible Upgrades: Leasing enables businesses to upgrade equipment easily, staying ahead of competitors and meeting evolving customer demands.

  • Fixed Payments: Fixed monthly payments make budgeting more predictable and manageable.


By strategically planning, the business successfully upgraded its services by investing in cutting-edge beauty therapy equipment.

This strategic move allowed them to cater to a wider range of clients and maintain their position as a top player in the local beauty and salon landscape.

The benefits of beauty equipment finance offered through Portman, are evident in their ability to help businesses overcome financial challenges and achieve sustainable growth in a dynamic and competitive market.

If you are a salon owner and your financial strategy includes purchasing equipment to get ahead of rapidly moving salon industry trends, Portman can help.

Partner with Portman, for a successful future

There are plenty of finance options out there for you, deciding which is right for you will take time and consideration. But why should you choose these financing options from Portman?

At Portman Finance Group we are focused on serving the needs of you and your businesses, and have been doing so for thousands of other businesses since 2007, raising over £1 billion in funding for UK SMEs. 

We take the time to truly understand your business and what you need, ensuring we secure the right funding for you. As both a broker and a lender, we can also offer financial options that others cannot. We promise you will have one point of contact from start to end, providing you solutions quickly, sometimes within hours.


Hire Purchase

Hire purchase usually involves paying the VAT and a deposit up-front. Fixed monthly repayments are then made, affected by whether you pay off the entire loan over the term or chose a final balloon payment. The final option to purchase is guaranteed for a nominal fee, transferring ownership of the asset to the customer.

Hire purchase is well-suited for situations where a company definitely wants to own the item at the end of the term, often where the asset has a significant usable lifespan, a high residual value and will not need to be upgraded.

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Lease Finance

Equipment leasing allows a business to acquire hard or soft assets without the upfront costs associated with large purchases. A lender purchases the item, the business then leases it through fixed monthly payments over an agreed term.

Typically, asset finance is provided for high value ‘hard’ assets such as machinery, equipment, or vehicles, but Portman also arranges asset finance for ‘soft’ assets such as IT, fitness, catering, or vending equipment, as well as premises fit-outs, furniture or even air-conditioning.

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Business Loans

Business loans are a way of borrowing money, which is repaid in monthly instalments, including interest, over an agreed term. Business loans are a common way to help smooth out cashflow fluctuations and take opportunities where otherwise they could be missed due to a lack of working capital.

Business loans can be secured or unsecured. Portman typically provides unsecured loans which can be more flexible and do not require collateral but are likely to require a personal guarantee. Secured loans are tied to an asset which the lender can claim ownership of if repayments are not made, these may be used in equipment refinance deals.

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Start Up Loans

New businesses often need an injection of finance to get them off the ground. Asset finance for new businesses allows you to focus on running your company and bringing in customers, confident that you have the equipment, vehicle or stock you need without the large initial outlay.

Using finance for your equipment means that you preserve the credit card or overdraft for contingency and operating expenses when the unexpected happens.

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Equipment Refinance

If you recently bought a high-value item outright but would now prefer to have financed it, we can help with a sale-and-lease-back agreement. If the item is less than 3m old, give us a copy of the invoice and we will calculate the current value. After a few checks and acceptance of the term and monthly repayments, we can give you the cash equivalent of the invoice to put back into the business. You’ll then make fixed monthly payments including interest, whilst your asset earns you money.

If your business owns high value assets that are not currently on finance, subject to a valuation, it is also possible to use them as security for a loan, with lenders offering a cash loan up to a % of the asset’s value.

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Recovery Loans

Recovery Loans offer an excellent way of making sure your business gets back on its feet after the long-term effects of the pandemic and subsequent supply chain disruption. Businesses with turnovers up to £45m, including those who have previously benefited from the government’s CBILS, BBL or RLS, can apply.

Recovery Loans can be used for any legitimate business purpose or simply to provide cashflow. Rates are capped and the government continues to guarantee 70% of the outstanding balance, giving added security for lenders who are now able to consider finance for businesses who may have previously found it difficult to obtain.

Up to £2m can be borrowed on terms from 2 to 6 years. Your personal private residence cannot be taken as security.

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