Case Study

Holiday Park & Glamping Equipment

Company —
Family-run Glamping Business
Business Type —
Holiday Park & Glamping
Requirement —
Updated pods & lodges to meet demand
Solution —
Lease Finance

Glamping Site Responds to Post-Pandemic Demand and Expands Offering

The Challenge

As the glamping industry evolved, the business recognised the need to update its offerings to meet the growing demands of modern travellers seeking unique experiences. To stay ahead in a competitive market and adapt to changing customer preferences, the business decided to invest in state-of-the-art glamping pods to elevate the guest experience. The goal was to provide more comfort, convenience, and sustainability while maintaining the essence of an authentic camping adventure.

Finance as a Solution

To address the challenge of financing the equipment upgrade, they turned to Portman for a tailored solution for businesses in the glamping and hospitality sectors.

With Portman’s expertise, the business explored glamping pod finance options as well as other holiday park finance options to accommodate further upgrades to make their vision of modernisation a reality.

Equipment Upgrades

Luxurious, eco-friendly glamping pods and other holiday park upgrades were seen as the as the perfect fit for their vision of enhancing the camping experience. Through Portman Finance Group, this business was able to fund a range of luxurious and eco-friendly glamping pods that provide guests with all the comforts of a hotel room while immersed in nature.

New glamping facility in forest


  1. Elevated Guest Experience: The new glamping pods provided a unique and luxurious setting for guests, combining the joys of camping with the comfort of a boutique hotel.

  2. Increased Attraction and Retention: The upgraded accommodations attracted more guests seeking a memorable and Instagram-worthy glamping experience, leading to higher occupancy rates and increased customer loyalty.

  3. Sustainability and Eco-Friendliness: The eco-friendly tent designs also aligned with their commitment to sustainability, appealing to environmentally conscious travellers.

  4. Differentiation and Market Positioning: The modern glamping pods allowed the business to stand out in a competitive market, positioning itself as a premium glamping destination
Glamping facility on beach


  1. Initial Investment: Purchasing and installing high-quality glamping pods involved a significant upfront cost that could strain the company’s finance.

  2. Market Uncertainty: The glamping industry faced uncertainties due to the economic landscape and the aftermath of the COVID-19 pandemic, which affected travel trends and consumer behaviour.

  3. Seasonal Nature of Business: Glamping businesses often experience seasonal fluctuations in demand, affecting cash flow throughout the year.

How Finance Solved the Challenges

  1. Flexible Financing Options: Portman provided tailored finance to improve facilities that allowed the spread of costs over time, easing the financial burden.

  2. Risk Mitigation: By opting for finance instead of making an outright purchase, the business protected its cash flow and retained liquidity for operational expenses and unforeseen circumstances.

  3. Adaptability: In a changing market, finance provided the camping and glamping site with the ability to adjust their offerings and respond to evolving customer preferences, without a long-term commitment to outdated equipment.
Glamping pod next to a lake

Partner with Portman, for a successful future

There are plenty of finance options out there for you, deciding which is right for you will take time and consideration. But why should you choose these financing options from Portman?

At Portman Finance Group we are focused on serving the needs of you and your businesses, and have been doing so for thousands of other businesses since 2007, raising over £1 billion in funding for UK SMEs. 

We take the time to truly understand your business and what you need, ensuring we secure the right funding for you. As both a broker and a lender, we can also offer financial options that others cannot. We promise you will have one point of contact from start to end, providing you solutions quickly, sometimes within hours.


Hire Purchase

Hire purchase usually involves paying the VAT and a deposit up-front. Fixed monthly repayments are then made, affected by whether you pay off the entire loan over the term or chose a final balloon payment. The final option to purchase is guaranteed for a nominal fee, transferring ownership of the asset to the customer.

Hire purchase is well-suited for situations where a company definitely wants to own the item at the end of the term, often where the asset has a significant usable lifespan, a high residual value and will not need to be upgraded.

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Lease Finance

Equipment leasing allows a business to acquire hard or soft assets without the upfront costs associated with large purchases. A lender purchases the item, the business then leases it through fixed monthly payments over an agreed term.

Typically, asset finance is provided for high value ‘hard’ assets such as machinery, equipment, or vehicles, but Portman also arranges asset finance for ‘soft’ assets such as IT, fitness, catering, or vending equipment, as well as premises fit-outs, furniture or even air-conditioning.

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Business Loans

Business loans are a way of borrowing money, which is repaid in monthly instalments, including interest, over an agreed term. Business loans are a common way to help smooth out cashflow fluctuations and take opportunities where otherwise they could be missed due to a lack of working capital.

Business loans can be secured or unsecured. Portman typically provides unsecured loans which can be more flexible and do not require collateral but are likely to require a personal guarantee. Secured loans are tied to an asset which the lender can claim ownership of if repayments are not made, these may be used in equipment refinance deals.

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Start Up Loans

New businesses often need an injection of finance to get them off the ground. Asset finance for new businesses allows you to focus on running your company and bringing in customers, confident that you have the equipment, vehicle or stock you need without the large initial outlay.

Using finance for your equipment means that you preserve the credit card or overdraft for contingency and operating expenses when the unexpected happens.

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Equipment Refinance

If you recently bought a high-value item outright but would now prefer to have financed it, we can help with a sale-and-lease-back agreement. If the item is less than 3m old, give us a copy of the invoice and we will calculate the current value. After a few checks and acceptance of the term and monthly repayments, we can give you the cash equivalent of the invoice to put back into the business. You’ll then make fixed monthly payments including interest, whilst your asset earns you money.

If your business owns high value assets that are not currently on finance, subject to a valuation, it is also possible to use them as security for a loan, with lenders offering a cash loan up to a % of the asset’s value.

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Recovery Loans

Recovery Loans offer an excellent way of making sure your business gets back on its feet after the long-term effects of the pandemic and subsequent supply chain disruption. Businesses with turnovers up to £45m, including those who have previously benefited from the government’s CBILS, BBL or RLS, can apply.

Recovery Loans can be used for any legitimate business purpose or simply to provide cashflow. Rates are capped and the government continues to guarantee 70% of the outstanding balance, giving added security for lenders who are now able to consider finance for businesses who may have previously found it difficult to obtain.

Up to £2m can be borrowed on terms from 2 to 6 years. Your personal private residence cannot be taken as security.

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