Case Study

Media Studio Equipment Investment

Company —
Production Company
Business Type —
Television and Production Services
Requirement —
Full Suite of Studio Equipment
Solution —
Lease Finance

Media Studio, Up and Running in Weeks with Equipment Finance

Learn how a producing company aims to deliver exceptional visual communication services in photography, social media, marketing, and graphic design with strategic finance through Portman.

Setting Up the Studio

To establish the studio as a reputable media content provider, investment in state-of-the-art equipment, including cameras, lenses, light stands, and a studio setup, were all vital.

As a long-time producer of TV and web content, the owner knew the value of high-quality visual communication and sought to deliver the same level of excellence to clients.

Upgraded media facilities

Challenges Faced

  1. Capital for Equipment: Acquiring professional camera equipment, studio gear, and graphic design tools required a significant upfront investment that the existing budget couldn’t cover.

  2. Staying Current with Technology: The visual communication industry evolved rapidly demanding up-to-date equipment and software. This business needed a sustainable solution to keep pace with the latest advancements in media content creation.

  3. Cash Flow Management: As a new production company, this business faced cash flow constraints. Balancing the costs of setting up the studio, marketing, and day-to-day expenses while also investing in high-end equipment was a challenge.

Solution – Leveraging Equipment Finance

To address these challenges, they partnered with Portman to craft a tailored media & communications finance plan for to set up the studio with the latest equipment:

  1. Camera Equipment Finance: This finance option allowed the business to borrow funds specifically for purchasing cameras, lenses, light stands, and other essential photography equipment.

  2. Flexible Repayment Terms: Portman offered flexible repayment terms to align with the cash flow patterns of the business. This allowed them to comfortably manage loan repayments while building their client base and revenue.

  3. Upgrading Solutions: Recognising the importance of staying current, Portman also provided equipment upgrading solutions. This meant that as new and improved equipment became available, upgrades that included the latest video editing software and workstations, without the burden of additional upfront costs.
Brand new media equipment

Benefits Realised

  1. Top-Notch Visual Content: Equipped with the latest camera equipment and studio setup, they produced top-notch visual content for clients. Their photography, social media posts, marketing content, and graphic design services stood out, attracting more customers.

  2. Competitive Edge: By staying up-to-date with the latest technology, they gained a competitive edge in the local media content sector. They became a go-to choice for businesses seeking impactful visual communication solutions.

  3. Growing Client Base: Their high-quality work and exceptional services garnered positive word-of-mouth, leading to a growing client base. Satisfied clients, including social media influencers and businesses, became repeat customers.
Upgrading media equipment

Challenges Overcome

  1. Financial Capacity: Camera equipment finance from Portman enabled access to the funds needed to purchase cameras, lenses, lighting equipment, and other essentials. This enabled them to start their business with top-tier resources without a heavy upfront investment.

  2. Equipment Upgrade Management: With equipment upgrading solutions provided by Portman, the business could stay at the forefront of technology without the financial strain of frequent equipment purchases. This ensured they could continually deliver high-quality services to clients.

  3. Cash Flow Flexibility: The flexible repayment terms offered by Portman allowed this production company to manage their cash flow more effectively. They could invest in marketing, studio development, and client outreach while comfortably making loan repayments.


Through strategic equipment finance from Portman Finance Group, the business successfully set up their production company with the latest cameras, lenses, light stands, and a professional photo studio. The finance solutions provided the flexibility and financial capacity needed to turn their passion for visual communication into a thriving business.

If you’re setting up a photography studio, generating professional social media content for your business, or even thinking of becoming the next social media influencer; camera finance or media equipment finance through Portman could be the right solution for you.

Partner with Portman, for a successful future

There are plenty of finance options out there for you, deciding which is right for you will take time and consideration. But why should you choose these financing options from Portman?

At Portman Finance Group we are focused on serving the needs of you and your businesses, and have been doing so for thousands of other businesses since 2007, raising over £1 billion in funding for UK SMEs. 

We take the time to truly understand your business and what you need, ensuring we secure the right funding for you. As both a broker and a lender, we can also offer financial options that others cannot. We promise you will have one point of contact from start to end, providing you solutions quickly, sometimes within hours.


Hire Purchase

Hire purchase usually involves paying the VAT and a deposit up-front. Fixed monthly repayments are then made, affected by whether you pay off the entire loan over the term or chose a final balloon payment. The final option to purchase is guaranteed for a nominal fee, transferring ownership of the asset to the customer.

Hire purchase is well-suited for situations where a company definitely wants to own the item at the end of the term, often where the asset has a significant usable lifespan, a high residual value and will not need to be upgraded.

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Lease Finance

Equipment leasing allows a business to acquire hard or soft assets without the upfront costs associated with large purchases. A lender purchases the item, the business then leases it through fixed monthly payments over an agreed term.

Typically, asset finance is provided for high value ‘hard’ assets such as machinery, equipment, or vehicles, but Portman also arranges asset finance for ‘soft’ assets such as IT, fitness, catering, or vending equipment, as well as premises fit-outs, furniture or even air-conditioning.

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Business Loans

Business loans are a way of borrowing money, which is repaid in monthly instalments, including interest, over an agreed term. Business loans are a common way to help smooth out cashflow fluctuations and take opportunities where otherwise they could be missed due to a lack of working capital.

Business loans can be secured or unsecured. Portman typically provides unsecured loans which can be more flexible and do not require collateral but are likely to require a personal guarantee. Secured loans are tied to an asset which the lender can claim ownership of if repayments are not made, these may be used in equipment refinance deals.

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Start Up Loans

New businesses often need an injection of finance to get them off the ground. Asset finance for new businesses allows you to focus on running your company and bringing in customers, confident that you have the equipment, vehicle or stock you need without the large initial outlay.

Using finance for your equipment means that you preserve the credit card or overdraft for contingency and operating expenses when the unexpected happens.

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Equipment Refinance

If you recently bought a high-value item outright but would now prefer to have financed it, we can help with a sale-and-lease-back agreement. If the item is less than 3m old, give us a copy of the invoice and we will calculate the current value. After a few checks and acceptance of the term and monthly repayments, we can give you the cash equivalent of the invoice to put back into the business. You’ll then make fixed monthly payments including interest, whilst your asset earns you money.

If your business owns high value assets that are not currently on finance, subject to a valuation, it is also possible to use them as security for a loan, with lenders offering a cash loan up to a % of the asset’s value.

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Recovery Loans

Recovery Loans offer an excellent way of making sure your business gets back on its feet after the long-term effects of the pandemic and subsequent supply chain disruption. Businesses with turnovers up to £45m, including those who have previously benefited from the government’s CBILS, BBL or RLS, can apply.

Recovery Loans can be used for any legitimate business purpose or simply to provide cashflow. Rates are capped and the government continues to guarantee 70% of the outstanding balance, giving added security for lenders who are now able to consider finance for businesses who may have previously found it difficult to obtain.

Up to £2m can be borrowed on terms from 2 to 6 years. Your personal private residence cannot be taken as security.

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