Can a company’s brand value be quantified in the valuation?

Yes, brand value is an essential intangible asset that contributes to a company’s overall worth. However, quantifying brand value can be challenging due to the lack of concrete market data. Valuation experts use various methods, such as assessing brand recognition, customer loyalty, and the impact of the brand on financial performance, to estimate its value. While not always straightforward, a strong brand can positively influence a company’s valuation.