Securing Start-up Capital: How to Finance Your New Business

Launching a new business is an exhilarating journey filled with promise and potential. However, the road to success requires more than just a great idea; it requires adequate funding. In this comprehensive guide, we’ll explore the various avenues you can take to secure the capital needed to turn your vision into reality.

Starting a new business is an exciting process that requires careful planning, dedication, and capital. The first source of funding that many entrepreneurs turn to is themselves. Self-funding involves using your personal financial resources to kickstart your business. 

Utilising Personal Savings

Using your own money gives you control and ownership of your business. However, balance the amount wisely to maintain personal financial security.


Launching a business with little to no outside backing carries an element of risk, so stretching resources and minimising expenses is key. While empowering, this method may limit rapid expansion.


  • Full ownership
  • Quick decision-making
  • Personal commitment


  • Limited resources
  • Financial risk
  • Slower growth
  • Using all your own cash means there’s little left as collateral which could limit your access to credit.

Self-funding reflects your commitment but also entails risks. Assess your financial situation, set boundaries, and consider how this approach aligns with your growth aspirations.

For many entrepreneurs, seeking funding from friends and family is a natural step. Here’s how to approach this avenue:

  • The Power of Inner Circles: Borrowing from loved ones can provide quick access to capital. Ensure clear terms and expectations to maintain healthy relationships.
  • Communication and Clarity: Outline repayment plans and potential risks upfront. Open communication is vital to avoid misunderstandings.
  • Preserving Relationships: Success or setbacks, keeping a professional approach is key. Handling business matters professionally fosters trust and longevity in personal relationships.

Turning to friends and family can be advantageous, yet it requires professionalism and foresight to avoid complications down the road.

Angel investors can provide more than just funds for your start-up. Here’s how to approach this funding source:

  • Understanding Angel Investors: These individuals invest their own money in early-stage businesses. They often offer expertise and industry connections alongside financial support.
  • Crafting an Irresistible Pitch: Clearly present your business idea, market potential, and growth plan. Highlight how their involvement can drive success.
  • Leveraging Mentorship and Connections: Angel investors often bring valuable insights. Their guidance can be as valuable as their funding.

Angel investors can infuse your business with capital, valuable insights, and networks. Ensuring a compelling pitch and understanding their expectations can set the stage for a fruitful partnership. 

Small business loans are a tried-and-true method of securing capital for your start-up. Understanding the types of loans available and the application process is crucial in making the right financial choice for your business’s growth.

A small business loan can provide the capital infusion necessary to take your start-up to the next level. As you explore this avenue, keep in mind the importance of aligning the loan’s terms with your business’s financial capacity and goals. If you’re ready to explore small business loan options tailored to your needs, don’t hesitate to contact us at Portman for expert guidance and support.

  • Exploring Loan Options: Small business loans come in various forms, such as term loans, SBA loans, and equipment financing. Each option caters to specific needs, be it general operational expenses, expansion, or purchasing equipment.
  • Eligibility and Documentation: Lenders typically assess your credit score, business plan, financial statements, and collateral. Meeting their requirements and having a well-prepared application can enhance your chances of approval.
  • Understanding Loan Repayment: Loan terms, interest rates, and repayment schedules vary. Clarify the terms thoroughly, ensuring they align with your business’s revenue projection and ability to repay.

Securing a small business loan can be complex, but you don’t have to navigate it alone. At Portman, we specialise in assisting entrepreneurs like you in finding the right financing solutions for your start-up. If you’re considering a small business loan, our experts are here to provide guidance, answer your questions, and help you through every step of the application process. 

Starting a new business is exhilarating but comes with financial challenges. At Portman, we understand the unique needs of start-ups and the importance of securing the right financing to fuel your growth. Our start-up finance solutions are designed to empower entrepreneurs like you, providing the capital you need to turn your ideas into reality.

We offer a range of financing options tailored to suit the specific requirements of your start-up. Whether you’re looking to acquire equipment, fund operational expenses, or support expansion, our diverse portfolio of financing solutions can be customised to match your goals.

Navigating the world of start-up financing can be complex. Our team of experts is here to guide you every step of the way. We’ll help you understand the different loan options, assess your eligibility, and prepare a strong application showcasing your business’s potential.

We value your time and know that efficiency is crucial for start-ups. Our streamlined application process is designed to minimise hassle while maximising your chances of approval. We’ll work closely with you to gather the necessary documentation and present your business case in the best light possible.

We recognise that start-ups have unique financial considerations. Our financing solutions come with flexible terms and competitive rates, allowing you to manage repayments in a way that aligns with your business’s cash flow.

Beyond providing capital, we’re committed to building long-term partnerships with our clients. As your business grows, our support doesn’t end. We’ll continue to offer guidance and financing solutions that evolve with your changing needs.

Your start-up’s success story begins with the right funding. At Portman, we’re dedicated to helping you achieve your entrepreneurial dreams. Learn more about start-up loans, our financing options and how we can collaborate to drive your business forward.

When it comes to financing your start-up, traditional methods aren’t the only options. Exploring alternative avenues can offer creative ways to raise capital.

  • Grants and Competitions: Many organisations offer grants and competitions that provide funding and recognition to innovative start-ups. Research opportunities in your industry and region to secure non-dilutive funding.
  • Corporate Partnerships: Collaborating with established companies can bring financial support, resources, and valuable expertise. Look for partnerships that align with your business goals.
  • Pre-Sales and Licensing: Generate revenue before your official launch by offering pre-sales or licensing your product or service. This approach can provide a boost in cash flow while validating market interest.

Thinking outside the box can lead to unique funding opportunities that align with your business model and aspirations.

Securing start-up capital is a pivotal step on your entrepreneurial journey. By understanding various funding sources and tailoring your approach, you can find the financial support that aligns with your business goals. Whether you’re considering self-funding, seeking investors, exploring loans, or thinking creatively, the path to success is within reach.

If you’re ready to explore funding options tailored to your start-up’s needs, reach out to us at Portman. Our experts are here to provide guidance, answer your questions, and help you navigate the world of business financing. Contact us today to embark on a journey of growth and prosperity for your new business.


News & Articles FAQs

How can I improve my business’s financial attractiveness to potential investors?

Improving your business’s financial attractiveness involves presenting a compelling case demonstrating growth potential and mitigating risks. Consider these steps: Solid Business Plan: Develop a comprehensive business plan outlining your market analysis, target audience, competitive advantage, and growth strategy. Financial Projections: Provide well-researched, realistic financial projections that showcase revenue potential and profitability over time. Team Expertise: Highlight the skills and experience of your team members. A strong, capable team can instil confidence in investors. Proof of Concept: If possible, show that your product or service has been tested in the market and has gained traction. Clear Value Proposition: Clearly articulate how your business addresses a specific problem or need in the market and why customers will choose your solution.

Can I apply for multiple funding sources simultaneously?

Yes, you can apply for multiple funding sources simultaneously. However, it’s essential to manage your approach strategically. Applying to various sources can be time-consuming, so ensure you tailor each application to the specific requirements of the funding option. Be transparent about your application status with each source to maintain professionalism.

What should I do if my business idea doesn’t attract any investor interest?

If investors aren’t showing enthusiasm for your business idea, it’s time to explore alternative funding avenues. One effective route is applying for a business loan. By pursuing a business loan, you can maintain full ownership of your venture while accessing the capital needed for growth. Reassess your business plan to align with lenders’ criteria, explore various loan options, ensure your financial projections are robust, and consider collateral if required. This path allows you to independently propel your idea forward while leveraging the financial support necessary to succeed. At Portman, we’re here to guide you through the process and help you secure the right business loan tailored to your start-up’s needs.


Start Up Loans FAQs

Do you need a deposit for a startup business loan?

Typically, startup business loans may require a deposit or collateral as a form of security, depending on the lender and the specific terms of the loan. However, it’s essential to research and compare different lenders to find options that may not require a deposit or offer flexible alternatives.

How long does it take to get a start-up loan?

Finance could take as little as 24 hours up to a few of weeks, depending on eligibility for finance and the amount of borrowing required.

How much can I borrow for my new business?

How much a new-start business is able to borrow depends on a range of factors including: your business plan and projections, any other businesses you may be involved in, the value of your property and the assets you are looking to purchase. The best option is to enquire with Portman and one of our Account Managers can discuss your individual needs.